Dates & FAQ's
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When is the Parade? Saturday, May 19, 2012 from 10 AM to Noon in Downtown Santa Rosa.
What is the Theme? "ROCKIN' ROUND THE ROSES"
What is the Parade route? The parade will start at Sonoma Avenue and E Street and proceed north on E Street, turning left onto 4th Street and proceed west on 4th Street then south onto Mendocino Avenue where the parade will disband at 1st Street. Download 2012 Parade Route (pdf).
Where is the Festival located? Following the Parade we will have an Iron Chef competition among the High School Culinary Arts programs in Courthouse Square followed by the Awards Ceremony
2011 Parade Statistics: More than 3,500 participants in parade, over 20,000 spectators, more than 100 volunteers, nearly 100 cash contributions, over 100 sponsors, among the 145 units in the parade are 15 bands, 8 equestrian units, 27 floats, 45 novelty units, and a large veterans section in honor of Armed Forces Day.
Why are the streets closed? There is a parade. The Luther Burbank Rose Parade & Festival has been held in May since 1894.
What streets are closed?
Mendocino Avenue from 1st Street to 5th Street
4th Street from Mendocino Avenue to Brookwood Ave
3rd Street from Mendocino Avenue to Brookwood Ave
2nd Street from D Street to Brookwood Ave
1st Street from Mendocino Avenue to D Street
Sonoma Avenue from Santa Rosa Avenue to Brookwood Ave
E Street from Wheeler Street to 5th Street
How long are the streets closed? The streets designated for the Parade will be closed beginning at 8:00 AM so the Parade can assemble and line up. The parade starts at 10 AM. It lasts about 2 hours and will be over between noon and 1 PM. As soon as the Parade has cleared these streets, the City will begin to open the streets to traffic.
How can I drive into that area? The parade area is closed to through traffic. Residents may drive in.
Where can I park? There is plenty of parking in the City Parking Garage on First & B Street and the City Parking Garage on 5th and Beaver streets. There is also the parking garage on Seventh Street between Mendocino and B Street. All are less than four blocks from the parade areas.
What can I do if I ride my bike to the parade? Use bike racks located in each parking garage, in Courthouse Square and throughout the City.
I'm in the parade. Where do I go? Staging will occur on Sonoma Avenue east and west of E Street and on E Street south of Sonoma Avenue. You will receive information about where your unit will stage in early May.
Who puts this on? The Luther Burbank Rose Parade & Festival Inc., a private nonprofit corporation operated by a volunteer board of community leaders. They work year round planning and preparing for the event.
How is the parade funded? The Luther Burbank Rose Parade & Festival is funded through business sponsorships, grants from the City of Santa Rosa and County of Sonoma and also from vendor fees, and entrant fees.
Please help support this vital community event. Any amount of donation is appreciated. You can also become an Award Sponsor (PDF | DOC) and sponsor one of the awards that will be given to one or more winning entry with a donation of $100 for one trophy and $250 for three trophies.
Please click the button below to help keep the parade alive.
Where is the judging stand? At the intersection of 4th Street and D Street on the north side.
How many people are in the parade? Over 3,500 people are in 145 entries in 4 divisions. This includes: floats, horses, marching bands, novelty units and more.
Where can I see the parade? From the curb along the entire parade.
Can I sit in the street? No. The street must be kept clear. There are horses and many large units. For safety reasons, you must stay on the curb.
What if it rains? The event goes, rain or shine.
Dates
PARADE AND FESTIVAL APPLICATION AVAILABLE
January 2012
Click on Forms or stop by the Luther Burbank Rose Parade office located at the Wells Fargo Center Box Office at 50 Mark West Springs Road, Santa Rosa.
PARADE ENTRY DEADLINE
Thursday, March 15 at 5 PM
Mail to PO Box 11264, Santa Rosa CA 95406 or drop off at Santa Rosa Chamber of Commerce, 637 First Street, Santa Rosa
LATE PARADE ENTRY DEADLINE
Thursday, March 30 at 5 PM
Mail to PO Box 11264, Santa Rosa CA 95406 or drop off at Wells Fargo Center for the Arts at 50 Mark West Springs Road, Santa Rosa.
Late Fees Are Required - Please read FEES section
PARADE ORDERS
Mailed by Friday, April 23, 2011
Parade orders are your place in the line up, parade number, division assignment, staging location, special information and a map will be mailed to you. Please make arrangements to communicate all information to everyone in your group.
PARADE ENTRANTS MEETINGS
Tuesday, May 1, 6 PM or Thursday, May 3, 6 PM
Redwood Credit Union Corporate Offices, 3033 Cleveland Avenue, Santa Rosa.
This good time to get your questions answered: about staging, judging, the route and disband directions. It's best to send just one representative. You may attend either meeting.
LUTHER BURBANK ROSE PARADE & FESTIVAL
Saturday, May 19, 2012
10 AM to Noon Parade, Downtown Santa Rosa
FESTIVAL
Noon – 3pm
4th Street and Courthouse Square
AWARDS CEREMONY
2:00 PM
Courthouse Square
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