Sponsors

The Luther Burbank Rose Parade & Festival is a 114 year-old community tradition that celebrates our wealth of natural and human resources. Each year it takes over 100 business sponsors to fund this event and countless volunteers that donate their time. Thanks to the support of community-minded businesses, we have been able to continue this tradition for generations of families to enjoy.

Our sponsorship packages are designed to maximize the return on your sponsorship investment. Sponsorship packages begin at $100 for trophy sponsorship and climb into the thousands for a presenting sponsor. The Luther Burbank Rose Parade & Festival has many opportunities for businesses to assist financially such as sponsoring a a trophy for a winning entry, sponsoring one of the divisions of the parade, or you can sponsor a school or non-profit so they can provide an entry into the parade or have a presence at the Festival.

Depending upon the level of sponsorship that works for your business, the Luther Burbank Rose Parade & Festival offers many opportunities for logo recognition. We work very closely with sponsors,TV50, The Press Democrat and many of the local radio stations and who generously provide us with airtime and print opportunities.